Throughout the travel industry, the race is on to get the very best green sheen, as tour operators and destinations show off their commitment to the environment. But the road to credible green credentials is laced with danger, and many a marketing manager or PR guru has rued the day they played the green card.
This is just an excerpt. The full text of this article is not yet available to members with online access to hidden europe. Of course you can read the full article in the print edition of hidden europe 65.
