Articles tagged:

Branding

Magazine article

Changing places: Adaptive architecture

by Nicky Gardner

Would you sleep in a former abattoir that had been converted into a hotel? Or a prison? Or an asylum? We look at how hotels cope with history, drawing mainly on a lovely example of a Dutch monastery which has been transformed into a striking hotel.

Magazine article

Branding Glenlivet

by hidden europe

Rarely has a beverage gained such a boost from a royal namecheck as when George IV arrived in Scotland and requested a glass of Glenlivet. At the time, the distillery at Glenlivet was an 'under-the-radar' affair operating outwith the law.

Magazine article

A triple dose of culture: Europe’s cultural capitals

by Nicky Gardner

Can you name Europe's three capitals of culture for 2022? All three are the second-largest cities in their respective countries. Step forward Esch-sur-Alzette, Novi Sad and Kaunas. International visitors to the latter two will surely find it immensely frustrating that there are no cross-border train services to Kaunas and Novi Sad.

Blog post

The Gotthard revival

The new Treno Gottardo rail service starts in mid-December 2020. It offers the chance to travel from Basel to Switzerland's southernmost canton of Ticino via the classic Gotthard railway. Climb aboard a panorama carriage, sit back and enjoy the Alpine views.

Magazine article

Sixty Years of Eurail

by hidden europe
2019 marks the sixtieth anniversary of the launch of the Eurail pass. Rail Europe Inc sold the first passes in North America in 1959. We look at how Eurail helped shape perceptions of Europe for overseas visitors and see how the Eurail scheme helped catalyse Europe's Interrail scheme.
Magazine article

The Death of Romance

by Nicky Gardner
Germany has themed tourist routes aplenty, but one of the earliest was the so-called Romantic Road, which leads from Würzburg in northern Bavaria south towards the Alps. It was hugely popular with American visitors, becoming a sort of showcase for a mock-mediaeval Germany. Bratwurst and beer aplenty, but not a mention of Germany's Nazi past.
Magazine article

Bag Tag

by Nicky Gardner
Frequent flyers know that it's perfectly reasonable to fly from JFK to WAW via AMS. Just as they appreciate that it makes no sense at all to fly ARN to HEL via CDG. Those innocuous codes on airline baggage tags are the key to the geography of air travel and some have a dash of history too.
Blog post

The tourist gaze: Zermatt

There is more to Zermatt than the Matterhorn. hidden europe editor Nicky Gardner recalls an early morning walk in the Swiss village.

Magazine article

The Place by the Bay: the Butrint Story

by Nicky Gardner
One of the least frequented great classical sites in the entire Mediterranean basin is at Butrint in south-west Albania. Its roll call of illustrious visitors includes Lord Byron and Nikita Krushchev. Take care to avoid the snakes as we explore Butrint.
Blog post

Cashing in on Casanova

Were it not for a librarian, we would surely never have ventured to Duchcov. We have always held librarians, and indeed libraries, in high regard. We're of one mind with Dervla Murphy who once described Heaven as an infinite library and Eternity as a blissful opportunity to read forever.

Blog post

The Prisoner of Chillon

200 years ago, on 5 December 1816, the Scottish publisher John Murray published The Prisoner of Chillon, a poem in the romantic idiom by Lord Byron. It was inspired by a visit which Byron and Shelley had together made to the Château de Chillon that same year.

Magazine article

A Tale of Two Clarens

by Nicky Gardner
On the face of it, there is no connection between the Swiss town of Clarens (on the north shore of Lake Geneva) and the South African town of Clarens in the Free State. But the South African town took its name from the eponymous Swiss community. It was in Clarens, Switzerland, that Boer leader Paul Kruger lived in exile.
Magazine article

From Austerlitz to Waterloo

by hidden europe

So where is the Trafalgar which gave its name to the Battle of Trafalgar? And where is the Blenheim after which Blenheim Palace in Oxfordshire is supposedly named? We look at a few European place names which feature larger-than-life in the historical record.

Blog post

A glass of pastis

It's hard to say no to pastis. Especially on the island of Bendor, off the south coast of France, where pastis is the preferred drink at almost any time of day. If you are really bold, you can get away with ordering a glass of the local Bandol rosé, but a call for pastis always curries favour.

Magazine article

No space for Marx

by Nicky Gardner

A mock Greek temple on a bluff above the River Danube turns out to be a good spot to reflect on what it means to be German. Walhalla is a national hall of fame - a sort of Bavarian version of the Panthéon in Paris.

Magazine article

Express bus to London?

by Nicky Gardner

There was a time when Deutsche Bahn (DB) only operated trains. Now they are emerging as serious players in the bus business. We just wonder if they have London in their sights? Their IC-Bus network is expanding and they already have a route from Düsseldorf to Antwerp. Extending it to London might be a way of delivering on DB's oft-repeated claim that it would enter the cross-Channel market.

Note

Hurtigruten ASA: business and brand

Our focus in the notes on Hurtigruten on the hidden europe website is very much on the Norwegian coastal voyage. But that is just part of a wider portfolio of activities undertaken nowadays by Hurtigruten ASA, the company founded in 1912 to develop and manage the Norwegian coastal shipping route.

Blog post

A new deal for Austrian lawyers

Europe is full of trains with oddly inappropriate names. At least the Alhambra goes to Granada. Not so the Wawel, which nowadays does not run to Kraków at all but only to Wroclaw. Some of the most bizarre train names are actually found in Austria. 'Austria reads' is just one of them.

Magazine article

A share in history

by Nicky Gardner

The agency that promotes tourism to the German capital is called Visit Berlin. During 2014 Visit Berlin is promoting the idea that 9 November 2014 is the night when you just must be in Berlin. Just as Notting Hill Festival and Edinburgh Hogmanay have staked their place in the global party circuit, Berlin is using the 25th anniversary of the 'fall of the Wall' to advance its case for inclusion.

Magazine article

Bright banquets in the Elysian Vale: musings on Weimar

by Nicky Gardner

Can a town have too much history? That certainly seems the case with the small city of Weimar in the German State of Thuringia. The town packs a few surprises and there is even a little counterculture to offset Schiller and Goethe. We unpack the details that you don't find in the tourist brochures in this special feature on a town that is still very much 'east' Germany - and all the better for that.

Magazine article

Choreographing opinion

by Nicky Gardner

Did Prince Grigor Potemkin really try to fool Catherine the Great into thinking that life in Russia's Black Sea region was rosier than it really was? We think the idea of Potemkin villages is probably a myth, and that Prince Potemkin was guilty of doing no more than what PR agencies do every day - nudging opinion towards a favourable interpretion of reality. It's a fact of modern life, as common in Stockholm and Strasbourg as it is in Sochi.

Magazine article

Tartan tactics: creating a national brand

by Nicky Gardner

An image is worth a thousand words. France is represented as a land of soft-focus vineyards while Norway is captured in a fjord. Slovenia is distilled in one island in the middle of a lake, while Scotland is evidently populated by men wearing kilts. We look at how national brands have evolved over two hundred years.

Blog post

The Baltic, Switzerland, and a hint of Islam

In our last Letter from Europe, we extolled the merits of spontaneity in travel. This week we returned to the Baltic, following an itinerary the precise trajectory of which was determined only by the rolling of dice. (Unwary travellers inclined to imitate our method might note that there is a high chance of ending up in a benighted cul-de-sac, where they might spend weeks rolling dice to secure their eventual escape). Chance took us from Kiel to Eutin, a small town in Holstein that had somehow escaped our attention.

Magazine article

The art of marketing

by hidden europe

We fear that the slow travel tag has been appropriated by writers and publishers who see slow travel as the latest marketing opportunity. Seven years after the launch of hidden europe and three years after the publication of our Manifesto for Slow Travel, we take a look at how slow travel is evolving.

Blog post

Branding the skies

It is rare that we write about planes, but a few days ago we stumbled on a list of airlines that have been consigned to aviation history. What struck us was the pure poetry embedded in this sad litany: Flying Finn, Styrian Spirit, Magic Blue, Arc Air, Air Andalucía and Amber Air. Some names seemed a little ill-judged to carry the hopes and ambitions of a new airline's promoters. Was not Atlantis Airways destined from the outset to be lost for ever?

Magazine article

To name a train: from Easterlings to Tyrolean bacon

by Nicky Gardner

This summer marks the 80th anniversary of the launch of one of Russia’s most famous trains, the ‘Red Arrow’ fast overnight service between Moscow and St Petersburg. hidden europe editor Nicky Gardner has been taking a look at some of Europe’s most memorably named trains — and a few less memorable ones.

Magazine article

Branding places

by Nicky Gardner

what's in a name? A lot of tourist euros, if the name has the right ring to it. hidden europe checks out the current fad for branding places.

Magazine article

The Via Sacra

by Nicky Gardner

The Via Sacra is an inspired initiative that foregrounds the religious heritage of a particularly beautiful part of central Europe - the area where Bohemia (Czech Republic), Polish Silesia and the German State of Saxony converge.