Exploring cultures and communities – the slow way

What do Wünsdorf-Waldstadt in eastern Germany, Bellprat in Catalonia and Hay-on-Wye in Wales all have in common? They all style themselves as 'book towns'. Across Europe and beyond, small towns are discovering the appeal of 'the Hay model' as they jump on the bandwagon set rolling by Richard Booth in Hay-on-Wye.

article summary —

The Welsh town of Hay-on-Wye is the prototype for the book town movement. Just as Glastonbury found in music the perfect town brand, so the small town of Hay created a new identity through second-hand books. In Hay, the recycling of words has become an all-consuming industry with the yearround business of book sales augmented by the annual Hay Festival of Literature & the Arts which in late May and early June pulls the literary crowd (and their hangers-on) to town.

Richard Booth was the son of a motorcycle mechanic who went to Oxford. Unlike his peers who progressed to careers in London and other big cities, Booth returned to the small town where he was born and worked hard to put Hay on the map. With a deep disdain for capitalism, and an appreciation of the importance of using local assets, Booth’s pioneering efforts transformed Hay-on-Wye.

Communities across Europe have espoused the Hay model with varying degrees of success. There have been two intersecting sets of interests which have bred an entire network of book towns.


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About the authors

hidden europe

and Susanne Kries manage hidden europe, a Berlin-based editorial bureau that supplies text and images to media across Europe. Together they edit hidden europe magazine. Nicky and Susanne are dedicated slow travellers. They delight in discovering the exotic in the everyday.

This article was published in hidden europe 48.